Eight short talking-head ads, ready to film — all of you, to camera. Warm and real, no acting. Each one leads with your free consult, then the value. Film the whole set in one sitting.
The offer in every ad: a free 20-minute consult — no pressure, just a conversation. Learn four lines once: most of these use the same four lines (below) — learn them once and they cover the whole shoot. Your spot: a calm, warm corner — your office, a soft chair, a plant, good natural light. Set the phone up once and film every ad from there. On camera: vertical (9:16), eye level, phone steady. Talk to one person who's having a hard week — not a camera.
The whole set is one sitting
One warm corner, one phone. Somewhere that feels like you — soft light, a calm background. Phone vertical at eye level, and don't move it between ads.
Two framings. A closer one for the opening line and the invite, and a slightly wider one for the middle. That's it.
~15 minutes of talking. Eight ads, four core lines. If a line feels stiff, say it in your own words — just keep the free-consult invite and the warmth.
Everything else — the cuts, the on-screen text, the captions and branding — is ours. You just talk.
The four lines you'll repeat · learn these once
The offer (say it up front): "Right now I'm offering a free 20-minute consult — no pressure, just a conversation about what's going on."
Who you are: "I'm Sarah, a counsellor here in Lethbridge. I work with adults carrying anxiety, stress, burnout, grief — the weight of holding it all together."
The reassurance: "You don't have to be at breaking point to reach out. Therapy helps you set some of it down and feel steadier again."
The invite: "In-person in Lethbridge or online anywhere in Alberta, usually within the week. Tap the link and let's talk."
The "strong one" running on empty · biggest audience · ~34s · 2 framings
🎯 Who this is for
The person who holds it together for everyone else all day, then falls apart quietly at home — and thinks that's just their life now.
🎬 The full script
0:00–0:06
Closer framing. Warm, no intro.
"If you've held it together all day and you're running on empty by the time you get home — I'd like to offer you a free 20-minute consult, no pressure."
ON SCREEN: "free 20-min consult"
0:06–0:18
Slightly wider.
"I'm Sarah, a counsellor here in Lethbridge. Being the strong one for everyone else, while quietly carrying too much, takes a toll — the tight chest, the short fuse, the exhaustion you can't explain."
0:18–0:26
Same framing.
"You don't have to be at breaking point to reach out. Therapy helps you set some of it down and feel steadier again."
0:26–0:34
Back closer.
"In-person in Lethbridge or online across Alberta, usually within the week. Tap the link and let's have that conversation."
ON SCREEN: "free consult · link below"
Caption / CTA: Holding it together for everyone else, running on empty? You don't have to carry it alone. Free 20-min consult with Sarah — Lethbridge or online across Alberta. 💙
📋 How it gets filmed
Two framings, one corner. Closer for the open and invite, one step wider for the middle.
No intro. Start on "if you've held it together." Warmth over polish.
We handle the cuts, on-screen text, captions and the caption.
02
"You Don't Have To Be In Crisis"
Lowers the bar to reach out · ~32s · 2 framings
🎯 Who this is for
The person who thinks therapy is only for "serious" problems, so they keep waiting until it's worse.
🎬 The full script
0:00–0:06
Closer.
"You don't have to be in crisis to talk to someone — and right now I'm offering a free 20-minute consult to make it easy to start."
ON SCREEN: "you don't have to be in crisis"
0:06–0:17
Wider.
"I'm Sarah, a counsellor in Lethbridge. Most of the people I sit with are still functioning — working, showing up — just tired of white-knuckling the anxiety and stress on their own."
0:17–0:25
Same framing.
"Earlier is easier. You don't have to wait until it all feels too heavy to carry."
0:25–0:32
Back closer.
"Free consult, no pressure — in-person in Lethbridge or online across Alberta. Tap the link."
ON SCREEN: "free consult · link below"
Caption / CTA: You don't have to be in crisis to reach out. A free, no-pressure 20-min consult with Sarah — Lethbridge or online in Alberta.
📋 How it gets filmed
Same corner, same two framings.
Gentle and matter-of-fact — you're lowering the bar, not selling.
We handle the cuts, on-screen text, captions and the caption.
03
"Why The Anxiety Keeps Looping"
Education / reframe · ~34s · 2 framings
🎯 Who this is for
The person who keeps telling themselves to "just relax" and feels like a failure when it doesn't work.
🎬 The full script
0:00–0:07
Closer.
"If your anxiety keeps looping no matter how much you tell yourself to relax — here's what's actually going on, and I'm offering a free 20-minute consult to help."
ON SCREEN: "it's not a willpower problem"
0:07–0:19
Wider. Teaching, not selling.
"I'm Sarah, a counsellor in Lethbridge. Anxiety isn't a willpower problem — when your nervous system is stuck in overdrive, your body keeps sounding the alarm even when you're safe."
0:19–0:27
Same framing.
"Therapy helps you work with that instead of fighting it — so the volume comes down and you can actually breathe."
0:27–0:34
Back closer.
"Free consult, in-person in Lethbridge or online in Alberta. Tap the link and let's take a look together."
ON SCREEN: "free consult · link below"
Caption / CTA: Anxiety isn't a willpower problem. There's a reason it keeps looping — and a way to turn the volume down. Free 20-min consult with Sarah.
📋 How it gets filmed
Same corner, same framings.
The middle line is the value — say it like you're explaining it to a friend.
We handle the cuts, on-screen text, captions and the caption.
04
"The 2am Spirals"
Specific symptom · high recognition · ~32s · 2 framings
🎯 Who this is for
The person who's fine all day but lies awake at night with their mind racing.
🎬 The full script
0:00–0:06
Closer.
"If you lie awake at 2am with your mind racing through everything you have to do and everything you said wrong — I'd like to offer you a free 20-minute consult."
ON SCREEN: "the 2am spirals"
0:06–0:17
Wider.
"I'm Sarah, a counsellor here in Lethbridge. Those late-night spirals, the bracing before the day even starts — that's anxiety running the show, and it's more common than you'd think."
0:17–0:25
Same framing.
"You can learn to quiet it. Therapy gives you real tools for the moments it hits hardest."
0:25–0:32
Back closer.
"Free consult, no pressure — in-person or online across Alberta. Tap the link."
ON SCREEN: "free consult · link below"
Caption / CTA: Awake at 2am, mind racing? You can quiet it. Free 20-min consult with Sarah — Lethbridge or online in Alberta.
📋 How it gets filmed
Same corner, same framings.
We handle the cuts, on-screen text, captions and the caption.
05
"Meet Sarah"
Owner trust · the educator story · warms up cold audiences · ~35s · 2 framings
🎯 Who this is for
Everyone who's never met you. This is the ad that makes you a real, warm person they'd trust with the hard stuff.
🎬 The full script
0:00–0:06
Closer. Warm smile.
"I'm Sarah Holmgren, a counsellor here in Lethbridge — and right now I'm offering a free 20-minute consult, no pressure."
ON SCREEN: "Sarah Holmgren · Lethbridge"
0:06–0:19
Wider.
"Before this chair, I spent 15 years as a teacher and school administrator — 15 years of sitting with people through the hardest things life throws at them. I've seen how much people carry quietly."
0:19–0:28
Same framing.
"My approach is warm and practical — no performing, no judgment, just space to finally exhale. And I'm EMDR-trained, for the things that still have a grip on you."
0:28–0:35
Back closer.
"In-person in Lethbridge or online in Alberta, usually within the week. Tap the link and let's talk."
ON SCREEN: "free consult · link below"
Caption / CTA: Meet Sarah — 15 years in schools before this chair, EMDR-trained, warm and practical. Free 20-min consult, Lethbridge or online in Alberta.
📋 How it gets filmed
Same corner, same framings.
This is the warmest one — smile, talk like you would to a new client in the room.
We handle the cuts, on-screen text, captions and the caption.
06
"EMDR — The Thing With A Grip"
Modality / higher-intent · ~34s · 2 framings
🎯 Who this is for
The person with something in their past — an event, a loss, a season — that still pulls them back, who's heard of EMDR but isn't sure.
🎬 The full script
0:00–0:07
Closer. Gentle.
"If something from your past still has a grip on you — EMDR can help, and I'm offering a free 20-minute consult to see if it's a fit."
ON SCREEN: "EMDR-trained"
0:07–0:19
Wider.
"I'm Sarah, an EMDR-trained counsellor in Lethbridge. EMDR helps your brain finally process the moments that keep pulling you back — without you having to relive every detail out loud."
0:19–0:27
Same framing.
"It's not endless talking in circles. A lot of people feel a shift sooner than they expect."
0:27–0:34
Back closer.
"Free consult, in-person in Lethbridge or online in Alberta. Tap the link and let's talk about what's weighing on you."
ON SCREEN: "free consult · link below"
Caption / CTA: If something still has a grip on you, EMDR can help — without reliving every detail. Free 20-min consult with Sarah, EMDR-trained. Lethbridge or online in Alberta.
📋 How it gets filmed
Same corner, same framings.
Slow and gentle — this person may be carrying something heavy.
We handle the cuts, on-screen text, captions and the caption.
Compliance: speak to what EMDR helps with, never a guaranteed outcome. "A lot of people feel a shift" = your real clinical experience, not a promise.
07
"You've Tried To Push Through"
Tried-everything · big audience · ~32s · 2 framings
🎯 Who this is for
The person who copes by staying busy and "being fine," and it keeps catching up with them.
🎬 The full script
0:00–0:07
Closer.
"You've told yourself to just push through, and it's worked for a while — but it keeps coming back. I'd like to offer you a free 20-minute consult."
ON SCREEN: "pushing through isn't working"
0:07–0:18
Wider.
"I'm Sarah, a counsellor in Lethbridge. Staying busy, keeping it light, 'I'm fine' — those get you through the day, but they don't touch what's underneath."
0:18–0:25
Same framing.
"Therapy helps you actually work through it, so you're not white-knuckling it forever."
0:25–0:32
Back closer.
"Free consult, no pressure — in-person or online across Alberta. Tap the link."
ON SCREEN: "free consult · link below"
Caption / CTA: Pushing through and it keeps catching up with you? There's another way. Free 20-min consult with Sarah — Lethbridge or online in Alberta.
📋 How it gets filmed
Same corner, same framings.
We handle the cuts, on-screen text, captions and the caption.
08
"Grief & Hard Seasons"
Grief / transition · ~34s · 2 framings
🎯 Who this is for
Someone moving through a loss, a big change, or a hard season, who feels like they should be "over it" by now.
🎬 The full script
0:00–0:07
Closer. Soft.
"If you're moving through grief, a loss, or a hard season and you just feel off — I'm offering a free 20-minute consult, no pressure."
ON SCREEN: "grief doesn't follow a timeline"
0:07–0:18
Wider.
"I'm Sarah, a counsellor here in Lethbridge. Grief and big transitions don't follow a timeline — and you don't have to carry them alone or be 'over it' by now."
0:18–0:27
Same framing.
"Therapy gives you a place that's just for you — to feel it, make sense of it, and find your footing again."
0:27–0:34
Back closer.
"In-person in Lethbridge or online in Alberta, usually within the week. Tap the link and let's talk."
ON SCREEN: "free consult · link below"
Caption / CTA: Grief doesn't follow a timeline, and you don't have to carry it alone. Free 20-min consult with Sarah — Lethbridge or online in Alberta. 💙
📋 How it gets filmed
Same corner, same framings.
The softest one — slow down, leave space.
We handle the cuts, on-screen text, captions and the caption.
A note on tone · therapy compliance
Every ad speaks through situations and feelings — never a diagnosis, never a guaranteed outcome. No client stories or testimonials without written consent. We'll keep a crisis-line note on the landing page. If any line ever feels not-quite-you, say it your way — the warmth is the whole point.